liberation therapies
"Every little thing, is gonna be alright"
Logo design
Logo design
liberation therapies logo design
The Brief:
To design a logo for a therapist and coach. Hillary from Liberation Therpaies and Coaching got in touch with us, as she had a pretty genenric logo she had cobbled together herself, along with some idea about what she wanted, but she really wanted something that would connect with her clients, and also carry across her slogan, which is " Every little thing, is going to be alright". This slogan gave us a great starting point, as we were immediately whistling the well known Bob Marley hit!
We created these loveable and elegant birds to create an uplifting logo full of energy and hope, to symbolise the supportive aspect of the business, as well as fitting in perfectly with the tagline.
Colour Scheme:
This delicate blue colour pallette was chosen as a calming and anxiety lowering scheme, to ensure that the logo was given balance and a sense of calm elegance. It provides a professional feel, whilst at the same time being able to fit nicely in the therpay and coaching space.
3 little birds
The three little birds, perfectly portray the tagline, as well as provide the sense of a supportive environment for the clients of Liberation Coaching. The open wings of the bird on the right, symbolises the "open arms" and nurturing aspect of the work Hillary does, as well as providing a nice sense of balance to the overall logo.
logotype
We wanted the logotype to be strong and bold, but also add to the elegance of the logomark birds. This balance of the Serif fonts, along with the graceful lines of the bird imagery, makes for a beautifully balanced logo.
Further
design elements
